Stock was my own e-commerce project: a Shopify store offering printable postcards with a warm, nostalgic visual style.
I built the store from scratch and integrated it with Pinterest, bringing the storefront and a visual discovery channel together.
Building the storefront
The homepage combined a watercolor collage with the “Collected Memories” concept, followed by a product grid and a short brand story.
The catalog presented each postcard through product imagery, names, and pricing. The visual direction carried through the storefront, keeping the artwork at the centre of the experience.
Pinterest integration
I connected the Shopify store with Pinterest to support product discovery beyond the website. The accompanying Pinterest presence showcased the postcard collection and its visual themes.
Delivered
A Shopify storefront for digital postcards with Pinterest integration, developed as a self-directed project.
The store is no longer active. This case study documents the project using archived storefront screenshots and retained product visuals.
Scope: Shopify store creation · Storefront design and setup · Pinterest integration
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Posted Oct 17, 2026
A self-initiated Shopify store for printable postcards, built from scratch and integrated with Pinterest.