Safesite Onboarding is an animated explainer to onboard new customers to the Safesite risk assessment app. I Art Directed the process while creating the illustrations, design and storyboards. Then I used After Effects to animate. The light, simple tone of the Product Onboarding video highlights the app's ease of use. The Safesite team implemented the design from the video into future videos as well as a social media ad campaign. My Role:

Art Direction

Storyboard Design

Illustration

Motion Design