As the creative lead of Boozt's brand identity and all visual communication, I oversee the strategic development and maintenance of the brand's visual presence across all channels. This entails ensuring consistency and alignment with the brand's values, tone, and objectives while driving innovation and creativity to captivate and engage our audience effectively. From designing compelling graphics to crafting cohesive brand narratives, I take pride in cultivating a solid and memorable brand identity that resonates with our customers and reinforces Boozt's position as a market leader.