Strategic Innovation Alignment Project

This is the execution stage, where effective strategic alignment and planning pay dividends. In practice, the company needs the ability to translate innovative ideas into business results. Business leaders should:

This is an area where visibility is key.

Business leaders need insight into the work being done and whether it aligns with the organization’s vision. Access to real-time, accurate data enables them to understand interdependencies, resolve resource conflicts, and see potential issues in time to prevent them. That way, key decision-makers can confidently invest in initiatives that drive the company forward.

Those eureka or “light bulb” moments are few and far between. If your innovation efforts are isolated and not tied to strategy, you risk investing in initiatives that provide no business value. Strategic innovation is a growth-focused, systems approach to moving the company forward.

Using a strategic framework helps stimulate and deliver ideas that increase revenue and value. The process harnesses employees’ collective talent, skills, and creativity under one strategic banner. In short, it will increase your chances of success when driving innovation.

To dive further into strategic innovation, download the eBook “Connecting the Dots Between Strategy and Delivery.”

Meet our author

Sr. Manager, Product Marketing

Morgan Campbell has over two decades of experience across multiple realms of high-tech, including Product Management and Product Marketing. As a Certified SAFe Practice Consultant (SPC), Morgan employs an innate understanding of business agility, channeling innovation and efficiency into every facet of market strategy. Beyond the dynamic tech landscape, Morgan is an enthusiastic explorer, frequently enjoying the hiking, trail riding, and camping amid the stunning landscapes of Colorado.