For Qarbon Technology, I developed a comprehensive brand design for their innovative product, Qarbon LATTICE™. The project involved creating a distinct and cohesive brand identity that reflects Qarbon's groundbreaking SaaS-based orchestration platform. Qarbon LATTICE™ integrates data center infrastructure with business applications like ServiceNow and Salesforce, simplifying complex workflows and enabling seamless automation.

I led the brand design process, from initial research and concept development to final design execution. This included crafting a unique visual identity for Qarbon LATTICE™, designing a logo, color palette, typography, and iconography. I also ensured that the brand’s messaging and visual elements effectively communicated the product’s innovative approach and value proposition, aligning with Qarbon's goals of transforming data center management.

Brand Identity: Develop a cohesive and innovative brand identity for Qarbon that reflects its groundbreaking approach to data center integration and digital transformation.

Visual Design: Create a visual identity for Qarbon LATTICE™ that conveys its role in simplifying complex systems and enabling seamless automation.

Messaging: Craft messaging that highlights Qarbon's unique value proposition — an open, neutral, and standards-based platform that transforms data center management.

Showcase your process, including sketches, mood boards, or any other relevant work.

Research and Discovery: Conducted in-depth research into the data center and SaaS markets, identifying key trends, competitor positioning, and target audience needs.

Concept Development: Designed multiple branding concepts that emphasize innovation, simplicity, and integration. Explored visual themes that align with Qarbon's technological advancements and industry standards.

Design Execution: Developed a comprehensive brand identity, including a logo, color palette, and typography that represents QarbonTech.

Application: Applied the brand identity to various touchpoints, including digital interfaces, marketing materials, and product documentation, ensuring a consistent and engaging user experience.

The new brand design for Qarbon Technology and its Qarbon LATTICE™ product effectively communicates the company’s role as a leader in data center integration and digital transformation. The visual identity and messaging resonate with the target audience, positioning Qarbon as a forward-thinking, solution-oriented brand in the data center and SaaS space.