Most men's health brands either whisper about real problems or shout generic motivation. HEYYY cuts through both extremes with science-backed solutions for hair loss, fat loss, and ED.
The Strategic Challenge
Working with Marcus (Circlemount Media), we needed visuals that matched HEYYY's confident, stigma-free approach. Each product category required its own emotional language: mystery for ED solutions, energy for fat loss, care for hair restoration. The goal wasn't just pretty renders, it was visual storytelling that normalizes conversations most men avoid.
Creative Execution
Led all 3D development across the full product line, creating photorealistic renders and animations tailored to each product's emotional intent. Every visual decision reinforced the brand's core message: real solutions for real problems, no shame attached.
The renders serve multiple touchpoints including social carousels, product pages, and performance ads with each asset designed to convert hesitant browsers into confident buyers.
The Approach
Rather than generic supplement photography, we crafted scenes that feel premium but approachable. Clean environments, strategic lighting, and thoughtful composition that speaks to men who want results, not empty promises.
This project demonstrates how strategic 3D can elevate a brand beyond product shots into genuine brand storytelling, turning stigmatized topics into confident conversations.
Results & Impact
Created visual system for entire HEYYY product ecosystem
Delivered assets across multiple marketing channels (social, web, ads)
Established visual language that removes stigma from sensitive health topics
Built foundation for ongoing brand expansion into new product categories
Role: 3D Visual Lead & Creative Strategy
Agency: Circlemount Media
Duration: 2 months
Year: 2025