*This is a personal project, not client work.

Coacha is a conceptual coaching brand website that I designed and built entirely from scratch to demonstrate my full end-to-end process. The goal was to create a clean, professional and conversion-focused site that reflects the energy and transformation of personal coaching. This project highlights my ability to handle every stage - from defining goals and user flow to creating a polished, responsive website in Framer. The result is a sleek, modern and conversion-optimized website that communicates transformation, authority and authenticity.

No existing design or content - built completely from zero.

Needed to simulate a real client project and demonstrate full design and build capabilities.

Create a structure and visual that feels authentic to the coaching industry.

Focus on user flow, clarity and conversion.

Showcase my ability to design and develop a complete, functional website.

Demonstrate strategic thinking and user-centered design.

Show how Framer can be used to deliver professional websites quickly and effectively.

Build a visually cohesive and easy-to-navigate site that encourages engagement.

Strategy: Defined the project purpose, target audience and desired outcomes.

Competitor Analysis: Researched leading coaching websites to understand layout trends, tone and conversion patterns.

Sitemap & Wireframes: Planned a simple and clear navigation flow. Created low-fidelity wireframes to test structure and messaging hierarchy.

Design & Build in Framer: Designed high-fidelity pages and built the full website directly in Framer with responsive layouts, animations, and consistent styling.