improving music artist social presence

With their hands full, this person relied on me to help manage their TikTok page. Our objectives were to release 3-4 videos per day and to create a scheduled layout detailing when and what videos would be published, as they wanted to visualize the account's overall appearance. Additionally, we aimed to achieve over 2,000 views on any content.

In my role, I often led the colour grading and editing of footage, prioritizing content that suited the TikTok format while ensuring it remained clear and concise. This resulted in a noticeable improvement in engagement after I took over the account compared to the previous management.

As a result of our collaboration, they experienced growth in their following and several videos surpassed the targeted view goals.