An A/B Test for strutt&parker.com

IN A NUTSHELL: an A/B test to measure how three alternative versions for accessing virtual viewing across selected real-estate properties performed one against the other. GOAL: Determine if the introduction of a form for the user to fill in and submit with his personal data as requested by the marketing division, makes a significant impact on the number of users that are intended to experience the virtual viewing of a property, WHAT I DID: I went through the whole experiment process from the goal definition to the final analysis of results. I also handed off a document to developers, with detailed instructions for data tracking.