Rebuilding an ecommerce and events website into one playful, usable, and maintainable customer experience.
Context:As Gamezone expanded beyond selling games into rentals, wholesale, and event experiences, more and more was added to its website. Trying to accommodate every part of the business left the experience feeling crowded and disconnected from the playful personality of the brand.
My role:I redesigned and built the experience end to end, from UX strategy and information architecture to visual design, WordPress development, accessibility, and launch.
My approach: I restructured the site around how customers interact with Gamezone online, made its growing range of services easier to understand and discover, and introduced a more playful visual and interactive experience that better reflects the brand.
Hardest constraint: The new experience still had to preserve their existing e-commerce setup, and I had to do this without breaking the shop experience because the business didn’t stop running for a website remake.
Outcome: The delivered site is a unified, responsive product that improves the experience while preserving core content and reliable commerce behavior, improves accessibility, and remains manageable by the business. Most importantly, this refreshed look better captures the personality of the Gamezone brand.
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