Hp-Hang However TVC

Life isn’t static, and that means your laptop shouldn’t be either.

Whether you’re stretched out on the couch, draped over the carpeted floor, or situated in whichever way you see fit, HP’s x360 laptop gives you that freedom to move. When it came to showcasing HP’s x360 and its unique 360° hinge, we worked to create a spot that was as fluid and fun as the laptop itself.

While this spot brought us through a variety of sets, it was incredibly focused on the individuals who use the x360. We cultivated a cast of individuals who embodied the candor and ease of HP’s product; from close friends typing away to an inseparable couple deep in their computer daze, the spot comes together thanks to the dynamic and

diverse people within each frame.

The Film

Take a sneak peek behind the scenes of the shoot, below!

Client: Hp Middle East

Marketing Manager (Middle East & East Africa):

Soukania El Idrissi

Agency: Impact Proximity

Business Unit Director: Colin Talbot

Account Director: Aditi Sharma

Project Director: Puja Satikunvar

Creative Team (Concept, Art, Copy):

Shahryar Bin Mukhtar & Priyaa Naidoo

Agency: Impact BBDO

TV Producer: Rawad Keyrouz

Production House: Frame Nation Films

Director: Hadi Syriani

Executive Producer: Rudy Francis

Line Producer: Hala Nasrallah

Production Assistant: Joe Ghawi

Assistant Director: Dzovig Tonikian

Art Director: Maia El Khoury

Wardrobe Stylist: Windy Ishak

Casting Director: Aya Bizri