In 1986, Kevin Floyd and Gary Anderson, two practicing pharmacists in Charleston, SC teamed up to research and develop a simple, yet very effective formula that would be as pleasing to local moms as it was to what it was being put on. A clever combination of their last names resulted in the brand name, Flanders.

Flanders Skin Care develops washes, healing sticks, and buttocks ointments. Their first and only priority is the wellbeing and comfort of babies. The company needed a major brand refresh as they were still using the original, retro branding that was created many years ago. For their website, they had two objectives: one, they wanted to start selling direct to consumer through their site, and two, it had to be recreated to reflect their new look and feel.