I led the end-to-end production of the TORIA Luxury Hair Campaign, delivering a suite of premium video assets to promote the brand’s exclusive masterclass in South Africa. I handled creative direction, shooting, editing, and post-production, ensuring every visual reflected the brand’s luxury positioning.

The campaign drove a sold-out masterclass, sparked demand for a second edition, and supported increased sales through a polished digital ad highlighting TORIA’s top-selling hair products. The visuals elevated the brand’s presence, reinforcing TORIA as a refined, high-value player in the luxury hair space.