2 million € worth of leads - Meta Ads for agricultural industry by Mateusz Materyński

2 million € worth of leads - Meta Ads for agricultural industry

Mateusz Materyński

Content Creator

Performance Marketing Specialist

Digital Marketing Specialist

Facebook Ads

Instagram Ads

Product ‘unsellable’ online?

My client - Polskie Zbiorkini is a wholesaler of agricultural machines and tanks

Do you think that a £2 million argo machine or £50,000 worth of agricultural equipment will not find its audience online? Do you think your target group is not on social media or does not consume online? Has this been checked by you?

Solutions introduced

In analyzing the market, we identified variables that indicate the activity of agricultural entrepreneurs. We have noticed segments where it will be extremely difficult to compete due to the intense rivalry and struggle for customers. At the same time, we see undeveloped areas that harbour potential. Social media is not the main source of traffic for this industry, so we have prioritized maximizing its use in our strategy.

Results

12 months | over 2500 | leads | over 2 million € income

As part of the audience segmentation, we used the full resource of data collected by the company to optimize the targeting process. In the first month, we were able to acquire several hundred contacts of people showing interest in the products, and in the following months the algorithms brought us even more contacts at a lower cost.