The logo design project aimed to develop a distinctive and impactful visual identity that effectively represents the brand's core values and mission. Starting with in-depth research, we analyzed the brand's target audience and competitors to gather insights that informed our creative direction. Conceptualization involved brainstorming sessions, sketching ideas, and refining selected concepts into digital drafts. Feedback from stakeholders played a crucial role in shaping the final design, which combines a modern typography style with a vibrant color palette, symbolizing innovation and engagement. Ultimately, the logo is crafted to be versatile and memorable, ensuring it resonates across various platforms and applications while solidifying the brand's presence in the market.
