Local SEO Success for Citrus Sign
Jiten Surve
Overview
This is how we helped Citrus Sign, a local sign-making company based in Florida, achieve a 400% increase in organic traffic, dramatically boost inbound leads, and strengthen their visibility across surrounding cities — all in just 6 months.
The Problem
Despite having a strong local reputation, Citrus Sign was facing several digital challenges:
Inconsistent leads from their website
Low local visibility on Google Maps and organic search
No ranking for keywords like “custom signs Florida” or “outdoor business signs near me”
No blog or educational content to drive traffic
Weak presence in nearby areas outside their home city
They knew that local SEO was critical — but had no idea where to start.
Our Local SEO Strategy
We focused on localized SEO, content building, and on-page optimization tailored to the sign-making industry.
1. Local Keyword Research
We identified high-converting, geo-focused keywords like:
“Custom business signs in [City]”
“Outdoor LED signage Florida”
“Vehicle wraps near me”
“Best sign company in Central Florida”
These were mapped to core service pages and used to create new city-targeted landing pages.
2. Google Business Profile Optimization
Claimed and fully optimized their Google Business Profile
Added photos, product/service tags, and UTM tracking
Encouraged and responded to reviews to build social proof
3. Local Landing Pages
Created hyper-local pages for neighboring cities (e.g., Orlando, Kissimmee, Winter Garden)
Included custom maps, testimonials, and geo-keywords
Structured content to answer local intent questions
4. Content Marketing
Launched a blog targeting local queries like:
“How to Choose the Right Business Sign in Florida Weather”
“Types of Illuminated Signs and When to Use Them”
“Signage Laws Every Florida Business Owner Should Know”
Posted 2 articles per month with internal links and call-to-actions
5. On-Page SEO & CRO Improvements
Improved title tags, meta descriptions, and headers for all core pages
Added lead capture forms on service pages
Optimized mobile responsiveness and load time
The Results (After 6 Months)
MetricBeforeAfterMonthly Organic Traffic~8003,200+ (↑ 400%)Google Maps Calls20–30/month120+ calls/monthCity Keyword Rankings3 in Top 1028+ in Top 10Inbound Leads~10/month45+ qualified leads/monthWebsite Conversion Rate1.2%3.9%
What Made the Difference
Targeted local SEO strategy backed by real search data
Strong city-specific content that outranked competitors
Ongoing optimization of Google Business Profile
Smart internal linking and geo-targeted on-page SEO
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Posted May 1, 2025
Boosted Citrus Sign's organic traffic and leads with local SEO strategy.
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Timeline
Mar 1, 2023 - May 1, 2025
