Big Life Journal is a parenting content creator and e-commerce store.
The company's products resonated with parents, but struggled to connect with younger audiences.
This case study details how Pancake Podcasts strategically leveraged kids podcasting to address this gap and achieve significant results.
Client's goals
1. Maximize global outreach by connecting with children directly.
2. Explore revenue growth opportunities through kids podcasting.
Our solution: A branded podcast
Pancake Podcasts began by establishing:
a) a strong audio identity for the client's brand, and
b) a podcast scaling strategy.
To achieve the client’s goal, I created The Big Life Kids Podcast.
The show acted as a companion to each new journal publication, stimulating mass listener engagement and record affiliate sales.
The results
Despite being Big Life Journal's first ever podcast, Pancake Podcasts quickly exceeded the client's expectations.
The show reached #1 in the Apple Podcasts Kids and Family charts within 48 hours in over 70 countries, including the US, Canada, Australia, New Zealand, India, South Africa, and Mexico. (Source: Chartable.com, January 2nd 2024.)
Subsequent to its chart-topping launch in 2019, The Big Life Kids Podcast has consistently maintained its position in the Top 10 of the Apple Podcasts Education for Kids Charts ever since, securing its role as a key marketing vehicle for our client.
Record-breaking revenue
In addition to exceeding engagement metrics, Big Life Journal achieved an unprecedented 300% increase in revenue.
