Paragon Fitwear Email Campaign + Brand Kit
Katie Naum
Overview
Paragon Fitwear epitomizes eco-conscious fitness apparel, crafting premium essentials that not only align with your personal style but also defy passing trends. Our meticulously crafted garments boast longevity, thanks to the use of top-tier materials and robust construction techniques.
I was able to introduce an elegant and high-fashion email, meticulously designed to showcase their latest products and innovative features. My aim was to infuse our welcome series with a creative touch, all while embracing a refreshing and versatile neutral color palette.
Project Summary Role: Graphic + Visual designer Methods: Competitive analysis, Design Research, Design Thinking Project: 6 months Tools: Figma, Adobe Illustrator, Adobe Photoshop
