Miu Miu — Immersive Campaign Recreation Study

Independent frontend recreation and restoration study. This is an implementation exercise, not a commissioned brand project. Original design and brand assets belong to the credited reference.

My focus on Miu Miu was making an immersive fashion experience run reliably, from the opening scene to the final product discovery.

I worked on the delivery and testing of a Vue and Three.js campaign, supported by a custom Node.js server. The experience combines 3D rooms, a collectible notebook, craft videos, audio and interactive bag views.

The main challenge was serving a large mix of media and runtime assets consistently. I refined video and audio streaming with byte-range support, corrected file types and missing-file responses, and cleaned up the campaign document so the intro and journey worked without forced progress or audio workarounds.

I then followed the complete five-note journey through the foyer, salon and workshop to the finale. I checked notebook navigation, product colours and shop links, video playback and desktop sharing, alongside layouts at desktop and narrow mobile viewport sizes.

The result is a carefully tested campaign showcase that brings cinematic storytelling and product exploration together.

Original campaign design, Vue/Three.js implementation and brand assets: Miu Miu. My contribution: runtime delivery, repairs and testing. Original reference: https://immersivebags.miumiu.com/en/