Brand Strategy & Campaign Concept for Bushbalm

A concept product launch developed as part of a brand strategy application. Brown Sugar is a new gourmand-scented variant of Bushbalm's Ingrown Hair Oil — designed to expand the brand's emotional territory from functional to indulgent.

The strategy repositions ingrown prevention from a clinical chore into a sensory self-care ritual, built around one insight: grooming doesn't have to feel like damage control.

Deliverables include campaign concept, consumer insight, audience psychographics, messaging framework, content plan, influencer strategy, email and SMS flows, and a full go-to-market timeline.