I approached the design with a goal of blending classic Western elements with modern clarity. The logo centers on a circular emblem featuring a bold cowboy silhouette paired with two contrasting typefaces. The color palette—warm gold, deep black, and crisp white—evokes both vintage charm and contemporary sophistication. Meticulous spacing ensures the logo remains impactful across digital and print media, embodying the rugged spirit and enduring allure of the American West in a clean, versatile identity.