Bold AI: From Fragmented Messaging to Structured Clarity
Client: Bold AI
Role: Framer Design & Development
Timeline: 8 Days
Services: Framer Development, Responsive Layouts, Multi-Page Structure, Component System, Motion & Interaction Polish
Project Overview:
Bold AI trains companies to adopt AI fast, but their previous website didn’t communicate the strength or clarity of their offering. They needed a modern, structured, and trustworthy experience to present their four core pillars — Train, Apply, Scale, Protect — in a way that felt straightforward and confident. The goal was to create a website that matched the quality of their programs and made their value obvious at a glance.
Clarity-Driven Structure:
We redesigned the entire site with a narrative-first approach, giving each pillar its own space, tone, and visual identity. Instead of long explanations, we broke the content into focused sections that highlight what each service is, who it is for, and why it matters. Clean layouts, soft color blocks, and curated visuals make the experience easy to scan and effortless to understand, even for teams unfamiliar with AI.
Design & Build:
The final website was brought to life in Framer using custom components and subtle motion, with visual direction and layouts designed in Figma. We integrated Unicorn Studio assets to add texture and depth without distracting from the messaging. The result is a polished, credible, and high-clarity online presence that positions Bold AI as a structured, reliable partner for companies adopting AI responsibly.