Dutch Design Week, Campaign, 2018 I was asked to design one ...

Dutch Design Week, Campaign, 2018 I was asked to design one of the 5 campaign posters for the Dutch Design Week 2018. The theme of this edition was: If not us, then who? I looked at the butterfly effect. I developed a campaign concept centered on the "stone in the water" metaphor, the idea that one small act creates an infinite ripple. Using a raw, stencil-machine aesthetic, I gave the message the urgency and weight it deserved.