Museo del Novecento Milano

THE CHALLENGE

The museum holds a distinctive collection of twentieth-century Italian art, but the digital experience needed a clearer and more engaging way to introduce its identity, exhibitions and cultural context. The challenge was to improve navigation while preserving the institution’s authority.

THE SOLUTION

I developed a concept redesign based on bold typography, modular layouts and strong visual contrast. The new structure gives greater emphasis to artworks and exhibitions, while clear navigation and interactive elements make the museum easier to explore online.

THE OUTCOME

The redesign creates a more contemporary and accessible digital presence, helping visitors discover the museum, understand its programme and connect with the collection through a clear and memorable experience.