InTheGame - Concept

After working with management in designing a new visual identity for InTheGame, a sports performance statistics provider based in Bangalore, India, I felt that I could elevate the design further if I was given complete freedom to innovate and redesign their whole brand. In my own time, I created a more user-centric design focusing on the company’s USP (user data visuals), an important aspect that wasn’t approved in the previous project. I wanted to engage potential members throughout their landing page, so I redesigned the brand without constraints, and with the sole purpose of maximising the brand’s impact, starting with the logo. I also designed posters and business cards to increase public visibility which is important every start-up.