Objective: Overhaul the email marketing strategy for an online retail store specializing in health supplements to increase engagement and conversions.
Approach: Conducted a thorough audit of the existing email marketing setup, including segmentation, campaign analysis, and automation flows.
Developed a comprehensive new email marketing strategy focusing on personalized product recommendations, lifecycle marketing, and customer re-engagement.
Implemented targeted campaigns segmented by customer behavior and purchase history, integrated with dynamic content for increased relevance.
