The client, LT Simplistic Designs, needed a series of interior-design reels showcasing a modern, warm, and neutral concept. The goal was to create short-form videos that communicated comfort, warmth, and a clean minimalist aesthetic—while aligning with the brand’s soft textures and cozy styling.
My Role
I handled the complete creative process:
Video editing and sequence flow
Text placement and messaging
On-brand color palette selection
Layout and visual pacing
Final export optimization for Instagram Reels
Objective
Create visually soothing reels that matched the designer’s aesthetic and spoke directly to clients seeking simple, stylish home inspiration.
Process
Reference Review:
I reviewed the client’s inspiration images, mood board, and preferred style direction focused on warm neutrals and minimalism.
Design Structure:
I used balanced framing, white space, and soft transitions to match the brand’s calm, airy tone.
Typography & Messaging:
Clean serif and sans-serif mixes were chosen to convey elegance and simplicity.
Reel Flow:
Each clip was arranged to guide the viewer through a “before → design concept → final vision” journey.
Export Optimization:
I delivered versions sized specifically for Reels to ensure clarity and retention.
Outcome
The designer received on-brand, high-quality reels ready for social media, helping them showcase their styling expertise and attract new clients looking for modern, minimalist interior transformations.
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Posted Nov 28, 2025
Cozy, modern interior design concept featuring warm neutrals, soft textures, and inviting styling. A clean, minimalist layout that feels calm and homey.