88rising (Academic Project)

As a music and entertainment company, 88rising stands out with the aim of representing Asian culture and bridging the East and the West. In an industry where Asians have been stereotyped for a long time, 88rising boldly challenges these stereotypes by showing that Asians deserve a presence and influence in music genres particularly Hip Hop and Rap. This site redesign serves as a central hub for fans to connect with artists and discover 88rising's promising new talent. Read full case study on my portfolio: https://www.claret-egwim.com/