In May 2023, a networking event in Pfaffenhofen an der Ilm, Germany brought together professionals from the cultural and creative industries and entrepreneurs. We took it upon ourselves to create an explainer video showing how animation can be a valuable tool for businesses.

The central challenge was to convey our idea clearly and concisely while maintaining the attention of a diverse audience present at the event. Many entrepreneurs are unaware of the versatility of animations – whether it's to simplify complex content, promote products, or strengthen brand identity. The video had to effectively communicate these benefits in a few minutes in an entertaining way.

The project was supported by the “Junge Kunst und neue Wege” scholarship program of the Bavarian State Ministry of Science and the Arts.