Recodeai is an IT company that develops chatbots for the medical, media and e-commerce industries. The services they offer through chatbots is better and more personalised customer service which is great but they don't seem to emphasize it on their website
What else their website seems to lack is making it easy for the user to understand the value, to learn about any service there are too many clicks involved
Here is a more detailed explanation
This is their hero section before the redesign
Pros
1. It has a Value proposition
2. Use of CTA
Cons
1. CTA is important, it should be easier to find
2. Can’t exactly understand what the website
is website provides
3.The social proof is at the end of the page
The website is clean and simple which makes the user feel comfortable but it doesn’t feel like a Tech-Website.
The best about tech is the hype/excitement it creates
My redesign of the hero section
2021