Visual Campaign and Art Direction for a Niche Fragrance Brand

Buenos Aires — Visual Campaign for a Niche Fragrance Brand

Over 50% of fragrance consumers now buy perfumes they’ve never smelled, based entirely on visual content. For a niche perfumery, that’s not a limitation. It’s the entire strategy.

The fragrance carries notes of orange, orange blossom, and bamboo. Instead of photographing a bottle on a marble surface, I built a full narrative around the fragrance’s origin city: a woman alone in a Buenos Aires apartment during autumn. Peeling an orange by the window. Putting on a record. Sitting on the windowsill with the last afternoon light.

Every image was designed to make you feel the fragrance before you know what it smells like. The architecture, the golden hour light, the textures, they’re all doing the work a sample strip used to do.

Visual campaign. Art direction. Full production.