Engaging Email Marketing Campaign for CoreNation Activewear
Kharisma Diah P.
Brief Descriptions
CoreNation is one of local activewear brand that has several product specifications focusing on sports (for men or women and those who wearing hijab). Not only focusing on sports products in general, but also specifically distinguishing targets. In addition, they also create communities and even gym centers.
Background
CoreNation, a new GYM and fitness community, has successfully launched its services and amassed a database of customers who registered using email. They now aim to build an effective email marketing campaign from scratch to foster customer engagement and brand attachment.
Problem Statement
CoreNation needs to develop and implement an email marketing campaign that will effectively engage customers and strengthen their attachment to the brand. The campaign should cater to a diverse customer base, provide value, and encourage continuous interaction with CoreNation's services and community.
Objectives
Increase Customer Engagement
Strengthen Brand Attachment
Provide Valuable Content
Desired Outcomes
Improved customer engagement and higher interaction rates with email content.
Enhanced customer loyalty and stronger brand attachment.
Positive feedback from customers about the value and relevance of the emails.
Result
Welcome Email
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Posted Jul 30, 2024
CRM in developing and executing drip campaign for CoreNation's new members and community gathering events with the goal of ensuring customer engagement.
