In 2026, I'm heading back to my roots. Instead of trying to ... by Helen SchwenIn 2026, I'm heading back to my roots. Instead of trying to ... by Helen Schwen

In 2026, I'm heading back to my roots. Instead of trying to ...

Helen Schwen

Helen Schwen

In 2026, I'm heading back to my roots. Instead of trying to specialize in every new software that's trending, I'm sticking with what I do best. I'm a print designer, I'm an illustrator. I have experience designing AND producing commercial signage. Why become a jack of all trades when I can be a master in my own specialty, my own niche? My experience in commercial printing and production already puts me at an advantage above generalists who have no experience with prepress, and every day I see their mistakes come across my desk.
I design functional work that achieves real results and doesn't cost clients costly file fixing fees and revisions once sent to production.
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Posted Jan 24, 2026

In 2026, I'm heading back to my roots. Instead of trying to specialize in every new software that's trending, I'm sticking with what I do best. I'm a print...