Illustrated Design Library
Dai Tran
-> Trial signups increased from 3.6% to 7.5%
-> Trial to Paid increased from 22% to 48%
-> Helped overhaul the brand to reflect its core values.
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Posted Aug 2, 2024
Created a full design library of quirky characters, foods, and props to bring a brand back to its core beliefs and boost customer acquisition.
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