Lifestyle Video - Guayakí Yerba Mate

I aimed to highlight how Yerba Mate supports college students in their outdoor adventures while emphasizing a sense of community. I achieved this by subtly incorporating the product into the shots and featuring multiple people in each frame. By blending both film and digital elements with a vintage song, I created a fun, home-video feel that captures the essence of togetherness. 😎

My goal was to maximize value in a single shoot by capturing both photos and videos, giving Guayaki enough content for three posts and Instagram stories.