My focus was to capture how Yerba Mate can assist college students in their outdoor adventures and show community. I did this by subtly including the product in shots and placing multiple people in each frame. Mixing both film and digital assets with a vintage song created a fun home family video vibe 😎

My goal was to provide as much value as I could for this shoot. Capturing both photos and videos provided Guayaki with content for three posts and IG stories.