I started working on this project, because a person wanted to start a dream, he had an idea that he could not execute and he needed someone to land it, a pastry brand, this is why he created IVO, because he wanted to help start fulfilling dreams and this person and the processes that took months in a state of discovery of what his business ideal was, the approach of this project was given through the story of a relative of a very close friend, telling me the plans and projects of this person and how for years he has not known how to execute it, this is where I decide to support and lend my knowledge to contribute to such a dream.

IVO is an artisan bakery, with a clean and classic image, with basic products but with a design that the market does not have, with a classic photographic style and a conscious and environmentally friendly branding.