Strategic Content Rollout for reei.ca in Quebec

We started by focusing on Quebec, where awareness around these financial tools was especially low. I designed and executed a full-funnel content strategy across TikTok and Instagram, tailored to the province’s cultural and linguistic context.

My role included: 🎯 Content strategy 🎥 Full video production (shooting, editing, posting) 💬 Community management and engagement

The biggest challenge? Turning a complex financial topic into engaging, accessible, and emotionally compelling content — while staying true to reei.ca’s mission.

In just four months, the strategy delivered strong results:

📈 1.8 million+ impressions

❤️ 38,000 likes

🔁 15,000 shares

💬 5,000 comments

👥 8,000 new followers

This momentum not only raised awareness but also helped reei.ca establish itself as a trusted resource for individuals and families navigating disability-related financial support.

Following the success of the Quebec campaign, I’m now working closely with the reei.ca team to scale this strategy across the rest of Canada. The goal is to adapt our content approach to reach diverse communities while continuing to build trust at the grassroots level.