The facial injections market hadn’t seen innovation in decades, with Botox long holding the top spot for both product performance and brand relevance. Revance Therapeutics, a trailblazer in the biotech space, was intent on disrupting the industry with its groundbreaking new product, Daxxify®. However, taking over the market share would invariably require building strong consumer faith. So in order to earn that trust, our team worked to boost Daxxify’s consumer brand equity and engagement by creating an immersive online experience that showcased the results of their extensive treatment studies. Additionally, while working in parallel on the results experience, we created and deployed an integrated web design system that would help the brand to efficiently drive growth and brand recognition through future consumer web experiences.