Tourism IQ, based in the Southern Lakes region, is led by Amanda and John Cushen, who bring over 20 years of tourism expertise to their consultancy. Specialising in enhancing visitor experiences, Tourism IQ provides a range of services, including customer service training, guide training, mystery shopping programmes, and sustainability initiatives.

Their mission is to support New Zealand tourism businesses in delivering authentic, high-quality experiences that exceed customer expectations.

Tourism IQ needed a new website to showcase their comprehensive support services for tourism operators.

The site had to clearly present their offerings, such as customer service training, guide training, and sustainability initiatives, in a way that would appeal to tourism businesses looking to improve the quality of their visitor experiences.

Additionally, Tourism IQ wanted the website to be optimised for search engines (SEO) to increase visibility and attract tourism operators who could benefit from their consultancy.

Trigger Digital designed and built a new website for Tourism IQ on the Webflow platform, creating an intuitive and visually engaging online presence. The website’s structure allows users to easily explore Tourism IQ’s four main services and additional support options, with clear descriptions and visual elements that reflect New Zealand’s natural beauty. Key sections like “Our Process” detail the consultancy steps, giving clients a clear understanding of how Tourism IQ can support their business growth.

To enhance visibility, a targeted SEO strategy was implemented, including keyword research, optimised meta titles, and descriptions that align with the needs of tourism operators seeking professional support. Calls to action, such as “Book a Free Consultation,” encourage potential clients to connect with Tourism IQ directly, while testimonials and case studies add credibility and demonstrate the positive impact of their services.