While some aspects were commendable, such as the clear communication of the website’s purpose through the copy and the choice of fonts, there were several areas in need of improvement. For instance, the use of gradients was a ‘Nuh-uh!’, It detracted from the overall aesthetic.

Additionally, the lack of visual elements, particularly relevant images related to product management, was noticeable. Most of the time, seeing supporting images alongside text helps imprint what has been read in the mind, as visualization aids in better understanding.

Furthermore, the website’s content appeared disorganized and lacked relatability. It felt as though information was scattered randomly throughout the site, making it difficult to grasp key points beyond the general understanding that it was a product management website. Enhancing the visual appeal and organization of content could significantly improve the user experience.

Enhanced website aesthetics to create a positive first impression on visitors.

Increased utilization of consistent imagery to create a lasting visual impact on visitors.

Implement clear CTAs to guide visitors on their next steps and actions

Remove gradients entirely and replace them with alternative design elements.

I didn’t make use of a moodboard, instead, I searched for elements related to product management to inspire me.

The search yielded results such as puzzles, light bulbs, and teaching illustrations, among others.”

As I examined the hero section, I found it to be cramped. I aimed for a design that allowed for more space and facilitated the effective communication of information in a visually compelling and memorable manner.