Copywriting for E-commerce
ANSHUL KAKADIYA
Data Entry Specialist
Content Writer
Copywriter
Pages on your eCommerce site that need copywriting
1. Product pages
Product pages are the most important pages on your site (in terms of copy). This is where your potential customers get to learn about the benefits of your product and where you have a chance to sell them.
Reviews, customer testimonials, and social proof (not copy-related, but equally vital).
2. Category pages
Category pages are often overlooked because they don’t have as much text as your product pages, but they are still a really important place for your copy. They usually have space for a line or two of copy before and after your products.
3. About us pages
About us is the place your visitors go to find more about your brand. It’s important to tell your story, describe your expertise, and show some flair. This is where customers go to emotionally connect to your brand and if you have great copy here then they will be more likely to come back and purchase again.
4. Blog posts
Blog posts are usually associated with content marketing but there is a great opportunity to incorporate some copy. Take that same tone you’ve used on your product and category pages and incorporate it into the CTAs on your blog. Here’s an example of Nectar’s CTA.
5. Comparison pages
Comparison pages can be really content-heavy if they are written for the blog but they could be really short if they are built like landing pages. Copy is super important here. It’s your time to highlight the benefits of your product or brand and you only have a few seconds to capture the visitor’s attention.
