Self-initiated AI beauty campaign for

Self-initiated AI beauty campaign for NYX Smushy Matte Lip Balm…. Concept to content suite no studio, no models booked, no production budget.

The creative direction I landed on: sensory overload meets dessert fantasy. The product smells like strawberry cheesecake so every visual had to feel like that. Dripping gloss. Glossy lips. Real-looking food textures. The line between the product and the dessert had to blur completely.

─── The WORKFLOW ───

Nano Banana 2 → image generation & prompting inside Higgsfield → image refinement & visual direction Kittl → motion & video treatment using  Seedance 2.0 → video animation, smooth transitions & sensory color blending Claude → creative strategy & campaign structure

The Result….

14-asset AI beauty campaign suite including product heroes, editorial lip shots, model campaign frames & motion reel.

Delivered at a fraction of traditional production cost with zero studio time, zero model booking fees, and zero location costs.

Let's build something.