Macy’s Bouquet of Deals — Hybrid AI Campaign Production

Developed with Studio Loop and Macy’s, Bouquet of Deals brought a wide range of products and brands into one consistent campaign world using motion design and generative AI.

The AI-assisted workflow made it possible to respond quickly when products changed while preserving a cohesive visual language across campaign days, categories, and deliverables.

For packaging and products with detailed typography, high-resolution photography and authentic footage were composited into the generated imagery, combining the speed of AI exploration with the control of traditional post-production.

To see the full scrope of the project, please visit albertocristino.com