Kreon Turf Solutions www.kreonturf.com/en

Kreon Sport Turf, a leader in sports turf care technology, sought a modern and professional online presence to showcase their innovative solutions to soccer clubs around the world. I was tasked with designing a minimalist corporate website that would reflect the company’s precision, innovation, and efficiency, catering to an audience of professional soccer clubs and sports organizations.

Discovery & Research. The project began with an in-depth discovery session with Kreon Sport Turf’s stakeholders to understand their business objectives, target market, and key messaging. The goal was to create a unique, clean, and easy-to-navigate website that sets Kreon apart as an industry innovator.

Wireframing & concept creation. Based on the research, I created wireframes to map out the website structure. The focus was on a minimalist design that emphasized easy navigation, fast-loading pages, and an intuitive structure that guides visitors to key sections.

Visual Design. I crafted a modern, sleek design that reflects Kreon’s cutting-edge technology. Using the brand color palette with clean typography and ample white space, I highlighted their core messaging: precision, performance, and innovation. The design also features high-quality visuals of their turf care solutions and client case studies, helping to build trust and showcase expertise.

Responsive Development. Once the visual design was approved, I designed the variants with responsiveness in mind, ensuring an optimal experience across all devices (desktop, tablet, or smartphone).

SEO & Performance Optimization. In the creation phase, I implemented SEO best practices to ensure Kreon Sport Turf’s visibility in search engines. The website was optimized for speed, with compressed images and a streamlined structure, ensuring fast load times and smooth navigation.

Launch & Feedback. After final reviews and adjustments, the website was launched to great success. The company was very thankful for the new website look that demonstrates its commitment to innovation, technology and the future.

This project exemplifies the ability to design professional, minimalist websites that communicate a brand’s value while driving engagement. Whether you're a technology company, a startup, or an established business, I can deliver a digital experience that enhances your online presence, attracts your target audience, and ultimately drives growth.

You can see all my work here: www.uriocallaghan.com