Pantone 448 C is called
Gwen Abas
Pantone 448 C is called the world's ugliest color.
It's used on cigarette packaging because people are less likely to buy products wrapped in it.
I turned it into an architecture landing page.
Because I don't believe colors are inherently ugly.
Only poorly used.
Like this project
Posted Aug 4, 2026
Pantone 448 C is called the world's ugliest color. It's used on cigarette packaging because people are less likely to buy products wrapped in it. I turned ...
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