In 1957, the Vice President of J.P. Morgan, R. Gordon Wasson, published his famous essay in Life Magazine, “Seeking the Magic Mushroom.” He recounted his experience using the substance under the guidance of a well-known and highly respected shaman, Maria Sabina. Wasson’s essay inadvertently kick-started the psychedelic movement, and he essentially transformed the hallucinogenic mushroom from a sacred fungi to a worldwide curiosity.