Vorboss is a leading internet service provider for London-based businesses. I worked with Vorboss' marketing team to design and build a website to support their channel sales strategy.
What is Channel Sales?
A channel sales strategy involves selling your products or services through partners or third parties, instead of selling directly to customers.
Problem
Vorboss’ main website focused on Direct customers, leaving potential Channel Partners without a dedicated platform to learn about the company’s services and benefits.
Goals
Improve the experience for prospective Channel partners by providing tailored information on Vorboss' value to drive stronger engagement and higher conversion rates.
2. Maintain visual consistency with the Vorboss main website whilst creating a distinct identity tailored for Channel partners.
3. Launch in two weeks, ready for the planned marketing event.
4. Develop a scalable, maintainable site that enables the team to easily edit content and create new pages using CMS templates.
Vorboss' Partners Site Home Page
Vorboss' Partners Site Service Page (Template)
Style Guide
To maintain a cohesive look and feel across the site, I created a simple style guide defining the typography, colors, and UI elements, closely designing from Vorboss' main site to visually tie the two websites together.
Vorboss Partners Website - Style Guide
The project was delivered on time and continues to serve as a valuable resource for Vorboss' Channel sales strategy.