Explainer video
Malak Elabbar
Graphic Designer
Illustrator
Motion Designer
Adobe After Effects
Adobe Illustrator
Procreate
A short explainer video to promote a none profit initiative aiming to provide heart medical care for free, and distribute healthcare centers across the country.
How the process goes.
Step one: Editing the script + visual direction
Adding a personal touch to the script by including stories of characters that have passed away due to heart disease so the viewer can link them to their personal lives and feel an emotional connection to the intuitive.
then we create a mood board for the project to define the visual direction and manage expectations.
Step 2 : story boarding + 1 complete frame
After fine-tuning the script, I create a storyboard to showcase how to communicate the message visually.
Then I create a complete frame with full color so the client gets a feel of the final outcome and gives room for early adjustments.
Step 3: Frames all done.
In this step, I finalize all the frames and deliver them in full color ready to be animated.
Step 4: Animating the video + final tweaks and delivery.
The entire process from editing the script to the final video took 3 weeks.
The clint was beyond happy with the final results.
