This project presents a fictional product concept named "Sailor's Stagger," a rum inspired by the adventurous spirit of sailors. The creative process began with a concept generated in MidJourney, followed by naming and label design in Adobe Illustrator. The 3D model, along with sculpt detailing and UV mapping, was crafted in Blender. Texturing was made in Substance Painter, and the final rendering took place in Unreal Engine, with post-production refinements in Photoshop.