Upon initial contact with the client, the agency was briefed on the project scope, which included the development of a comprehensive marketing strategy for the Balcan Blaze Music Festival. Specifically, the client requested the creation of a teaser campaign for social media platforms, the design of a brand and a logo, as well as the development of a landing page featuring all relevant information and the festival lineup.

My role in this project was to work on the logo and establish the branding style guide, design and develop a website, and produce a festival reveal video that was published over social networks. After conducting research and analysis of the festival's target audience and competitors, I came up with a concept that captures the energy and excitement of the event. The design features a bold and modern typography combined with a custom made letter B mark, symbolizing the passion and energy of the festival. The color palette is vibrant and eye-catching, featuring a combination of orange with some neutral colors.